Ontario Tourism Brand Guide

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The Ontario Tourism brand had long been successful but the communication materials had become inconsistent, due to the varying agencies developing them. A single and strong brand look was sought.

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We developed a new colour palette, inspired by the sights of the province of Ontario. Graphic patterns, typefaces, photography guidelines, colour blocking and layout recommendations were conceived for use across all media.

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Project Partners: Young & Rubicam & Haft2

 

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